Condition: An intense desire or yearning, it is the feeling that accompanies an unsatisfied state.
Therapy: Art and fashion that conveys the desire for current trends, and the lust for the latest fashion obsession.
Even in the most depressed areas of a city, next to the Money Mart and Coffee Time, the craving for beauty smolders, with hair dressers and nail salons thriving as other business go bankrupt. Despair can be defeated with a new red lipstick, and every woman knows that a pair of stilettos lifts the spirit as much as the buttocks. If we can’t get our hands on the actual objects of our lust, we comfort ourselves with satorial porn in our favourite fashion magazines.
That surge of desire for the new, shiny, gorgeous, can bring the most budgeted shopper to their knees, at the mercy of impulsive indulgence. The Bank of Montreal recently put a figure to our use of retail therapy – Canadians spend an average of $3,720 annually on impulse purchases to feel good. And feel good it does. The dopamine hit from getting the clothes you crave is as much a rush as a hit of chocolate, or sex. While passing trinkets dull with time, a true find – a ROXX necklace, or a Lucian Matis party dress, remain objects of devotion, even after another objet de couture begins to court our lust.
[FAT] designers have left us stark, raving mad for hand-printed latex stockings, crystal rock jewelry, the perfect fitted shirt. Last year fans were able to satisfy their urges at the [FAT] pop-up shop. Let’s hope we are indulged again in 2013.
* This year |FAT| Arts & Fashion Week 2013 explores the broader theme of “FASHION THERAPY” Fashion Craving, is one of the 5 sub-themes being explored at |FAT| 2013.
To learn more about the themes and submit an application go here: http://fashionarttoronto.ca/apply