LOCOCINA: REMEMBER YOURSELF
Our world is one of constant motion, duties and deadlines. Lococina’s supple, dramatic designs encourage you to remember yourself – your true identity.
Inspired by the early Canadian nomadic lifestyle, this collection reaches past boundaries and de-constructs dress design, time-zones and fashion codes. Draping natural fabrics to conceal, reveal and celebrate the feminine shape, Lococina fearlessly merges pant with skirt, day with night, leather-fit with organza-flow.
With this bold, elegant collection, Lococina invites you to remember yourself – your beauty, your passions, your dreams.
“Our dreams are attainable.”
– Helena Jones, Founder and Co-owner of Lococina
Lococina was founded in 2006 – but Helena’s love for dramatic design and her dream to own her own label began years earlier while she watched her mother work backstage at a Russian operetta house. A job at a European textile factory to fund university contributed to her signature appreciation for fabric quality and structure. With her translation career firmly set aside, Helena works with her sister and business partner, Mila Mumuldi, to showcase Lococina’s bold and elegant fashion and jewelry collections in a sleek boutique in Ottawa’s heritage market district, as well as in Canadian and European Fashion weeks.