Sara Umar is an emerging designer based in Toronto. Her designs are a fusion of age-old embroidery styles and modern cuts, crafted with natural raw materials and fine fabrics. Her delicate embroidery on elegant silhouettes embodies the timeless beauty of the female form, and revokes the craftsmanship of traditional hand embroidered fabrics. Sara has always been inspired by the colors and grace of her rich South Asian heritage. Passionate about fashion from an early age, she designed her own wedding gown and accessories. Sara immigrated from Pakistan to Canada in 2012, and decided to pursue a career in fashion. She graduated from Toronto Film School and showcased her first collection at Toronto Women’s Fashion Week in March 2017.
‘Memories’ is a nostalgic collection inspired by designer Sara Umar’s childhood spent embroidering with her grandmother. This collection has been delicately crafted, featuring intricate details and body flattering silhouettes. The hand embroidery and crotchet work on the garments is meticulously detailed, embodying the essence of a bygone era modernized to be breathable and easy to carry. Sara will also be show casing a collection of delicate scarfs and handmade bags and pouches.