This Cannonball Diva line seeks to promote the image of women of different ages, sizes and shapes in the most regal context with special emphasis on the projection of women as Royalty with an elegance and air that is synonymous with matriarchs.
Cannonball Inc. is a fashion line that was created in 2007 by the founder Nkechi Biosah. Cannonball Diva was introduced as a permanent line under Cannonball Inc. in 2014. The main focus of this line was is to promote the positive connotations of the word “Diva” in a woman who hustles while trying to flourish with the daily grind of all the obstacles she faces on a daily basis with her head held high. The Cannonball Line has since been relegated to the creation of the men’s line of the company while the Cannonball Diva line focuses on the creation of women’s apparel. All the clothing produced under the Cannonball label is made from durable environmentally sustainable material.