THE TALE OF TWO AVERAGE AND NOSTALGIC BABIES
Once upon a time there were two bbs who had just graduated university and were overwhelmed trying to figure out what exactly they wanted to do with their lives. Trapped in the kingdom of Toronto, they were nostalgic for their childhood memories and dreamed of the day when they would finally escape their concrete prison. They spent their days collecting childhood dress up photos, immersing themselves in the fairy tale illustrations of H. J. Ford, and watching the technicolor films of Jacques Demy for inspiration. Eventually, they imagined a collection rich with illustrative themes, intricate embellishments and textiles made from latex & upcycled materials. As they created each piece they hoped that everyone who came in contact with it would be transported to a fantastical world of their own!
avrgbbs is a Toronto based multidisciplinary brand by Julia Payton & Michal Perelmuter. The pair graduated from the Ryerson School of Fashion in 2018 and launched the brand in the form of a collection and an interactive activity book inspired by childhood creativity. Their work is inspired by the relationship between reality vs. fantasy, and childhood play. They see imagination not as a form of escapism but as a way to positively create solutions for apathy and the environmental struggles facing our planet which are perpetuated by the fashion industry. Through developing interactive activities to accompany their designs, they propose an alternative way to consume fashion imagery and encourage others to take part in their collaborative journey! email@example.com