BACK 2 LIFE
Los Angeles-based artist Friday Sydell is a fiery counterpoint to the “happily ever after” fairy-tale ending. After a self-destructive decade pursuing an addiction to love, a life-changing crash altered everything she was programmed to believe. Through extensive soul-searching, Friday committed to being her own hero. Friday’s 2020 project is a collaborative effort initiated by her manager, Ira Meyerowitz, who paired her with Grammy-nominated producer Brandon Thomas. They have created an experimental R&B sound. It is at once familiar, with influences from The Weeknd and Cyndi Lauper. Because this project also draws on Friday’s deep fashion aesthetic, it is as much visual as it is musical.