FRIDAY SYDELL


INSTAGRAM @Fridaysydell

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BACK 2 LIFE

Los Angeles-based artist Friday Sydell is a fiery counterpoint to the “happily ever after” fairy-tale ending. After a self-destructive decade pursuing an addiction to love, a life-changing crash altered everything she was programmed to believe. Through extensive soul-searching, Friday committed to being her own hero. Friday’s 2020 project is a collaborative effort initiated by her manager, Ira Meyerowitz, who paired her with Grammy-nominated producer Brandon Thomas. They have created an experimental R&B sound. It is at once familiar, with influences from The Weeknd and Cyndi Lauper. Because this project also draws on Friday’s deep fashion aesthetic, it is as much visual as it is musical.

PARTNERS

Hair Direction
 

Makeup Direction
 

Cultural / Location Partners

Ontario Science Centre

Media Partners

NXTLVL
Felipe Restrepo