Inspired by fading borders in our constantly changing world. Designed with consideration for comfort and individuality. Made to bring out every form of beauty.
Helena Jones is a Canadian based fashion brand that was founded in 2006 under the name Lococina and launched in 2011. Co-owned and co-operated by two sisters, Helena Jones, and Mila Mumu.
Helena Jones is a Canadian line of high-end women’s fashion, accessories and art jewelry.
Helena Jones epitomizes feminine, well-fitting designs created with high-quality natural fabrics that are complemented by unique hand-made jewelry. Our brands original designs, our attention to detail, innovation and sustainability, has enabled us to build a strong reputation and garner a loyal clientele of professional women that want to have flexible fashion apparel which takes them from the boardroom to a social events; artists that seek extravagance and are looking for an extra edge in their fashion; mothers who need flexible fashions that require minimal care; brides and bridesmaids who are looking to stand out, and women who are just searching for that extra boost in self-confidence, that can sometimes be delivered from getting just the right outfit.