Amid the onset of the pandemic in 2020, Fashion Art Toronto innovatively transformed the landscape of traditional runway shows by pioneering the world’s first live virtual Fashion Week during the challenging times of COVID-19. Over the course of three seasons spanning from 2020 to 2021, Fashion Art Toronto orchestrated a remarkable series of 50 virtual runway presentations hosted at 25 iconic Toronto landmarks.
Collaborating with local filmmakers, photographers and creatives, as well as esteemed institutions such as the Ontario Science Centre, Union Station, Ripley’s Aquarium, Woodbine Racetrack, Ontario Place, Oxford Properties, The Bentway, and various Toronto Parks, the initiative aimed to showcase the city’s rich cultural tapestry while providing a unique platform for Canadian fashion designers.
The Virtual Fashion Week series, conceived as a response to the uncertainties of lockdowns and limitations, served a dual purpose—promoting the talents of Canadian fashion designers and accentuating the allure of Toronto’s iconic landmarks. This endeavor not only breathed life into the creative community but also resonated as a testament to resilience during a challenging period.
Following the inaugural presentation, the digital fashion show trend gained substantial momentum, evolving into a widespread phenomenon. This paradigm shift in the fashion industry saw major fashion weeks worldwide seamlessly integrating both in-person and digital components to adapt to the dynamic landscape of the current climate. Fashion Art Toronto’s pioneering efforts continue to resonate as a catalyst for the innovative reinvention and presentation of fashion in the contemporary era.
Below are the films and presentations comprising the Virtual Fashion Week series.
VIRTUAL FASHION WEEK 2021
JUNE 2 – 17, 2021
DAY 1: ATELIERZCY //
JUNE 2, 2021 //
DAY 1: CARMENCALBUREAN //
JUNE 2, 2021 //
DAY 2: URBANCOOLAB //
JUNE 4, 2021 //
DAY 2: OUTCASTERS //
JUNE 4, 2021 //
DAY 3: YUNG ALEXANDER //
JUNE 5, 2021 //
DAY 3: SUHANYA LINGAM //
JUNE 5, 2021 //
DAY 4: MIMIELA BY RUBY DENIS //
JUNE 7, 2021 //
DAY 4: DOMENICATION //
JUNE 7, 2021 //
DAY 4: ATELIER VOLPE //
JUNE 7, 2021 //
DAY 5: JOJEE APPAREL //
JUNE 8, 2021 //
DAY 5: HOUSE OF ETOILE //
JUNE 8, 2021 //
DAY 6: VICTORIA ZANDER //
JUNE 9, 2021 //
DAY 6: KYLE GERVACY //
JUNE 9, 2021 //
DAY 6: QWEENFECY //
JUNE 9, 2021 //
DAY 7: VARNNH //
JUNE 10, 2021 //
DAY 7: ELETROS & NICOLETTA //
JUNE 10, 2021 //
DAY 8: SHAGHAYEGH TAFRESHI //
JUNE 11, 2021 //
DAY 8: FLORSFASHION //
JUNE 11, 2021 //
DAY 8: SILENT SIMON //
JUNE 11, 2021 //
DAY 8: VAIN //
JUNE 13, 2021 //
DAY 8: MADALAINE NELSON //
JUNE 13, 2021 //
DAY 9: FRED & BEAN//
JUNE 14, 2021 //
DAY 10: PATRICK SALONGA//
JUNE 14, 2021 //
DAY 10: REMARK BY LAUREN //
JUNE 15, 2021 //
DAY 10: 3_3_4_7 //
JUNE 15, 2021 //
DAY 11: LUOMO STRANO //
JUNE 16, 2021 //
DAY 11: DOCH //
JUNE 16, 2021 //
DAY 12: DEMASCARE //
JUNE 17, 2021 //
VIRTUAL FASHION WEEK
OCT 15 – 26, 2020
DAY 1: MISTER ANDY JONES //
THURS. OCT 15 //
DAY 1: HOUSE OF MANNON //
THURS. OCT 15 //
DAY 2: HAUS KAMAL //
FRI. OCT 16 //
DAY 2: SYLVIA ZHANG JEWELRY //
FRI. OCT 16 //
DAY 3: FRIDAY SYDELL //
SAT. OCT 17 // 4PM
DAY 3: EIGHT (I) THREE //
SAT. OCT 17// 6PM
DAY 3: MY85IVE //
SAT. OCT 17// 6:30PM
DAY 4: RONEY X //
SUN. OCT 18// 4:30PM
DAY 4: PASQUIAT //
SUN. OCT 18// 5:30PM
DAY 6: PADINA BONDAR //
TUES. OCT 20// 5:30PM
DAY 7: GERVACY //
WED. OCT 21// 6:00PM
DAY 8: U3 //
THURS. OCT 22// 4:30PM
DAY 9: FOLKLORE //
THURS. OCT 22// 5:30PM
DAY 9: KOSMOS COUTURE //
THURS. OCT 22// 6:30PM
DAY 10: MEESH //
FRI. OCT 23// 4:00PM
DAY 10: SILENT SIMON //
FRI. OCT 23// 5:00PM
DAY 10: GORM //
FRI. OCT 23// 6:00PM
DAY 10: ALI HAIDER //
FRI. OCT 23// 7:00PM
DAY 11: STEF MOUCHIE //
SAT. OCT 24// 5:00PM
DAY 11: AADHE CLOTHING //
SAT. OCT 24// 6:00PM
DAY 11: BLACK ERA //
SUN. OCT 25// 4:00PM
DAY 11: PRESCRIBED SHELTER //
SUN. OCT 25// 5:00PM
DAY 11: NOVA CHIU //
SUN. OCT 25// 6:00PM
DAY 12: NEST – FASHION AT RYERSON //
MON. OCT 26// 4:00PM
DAY 12: IN SWEET COMPANY – FASHION AT RYERSON //
MON. OCT 26// 5:00PM
DAY 12: WILD ENTANGLEMENT – FASHION AT RYERSON //
MON. OCT 26// 6:00PM
VIRTUAL RUNWAY
JUNE 22 – JULY 10, 2020
DAY 1: L’UOMO STRANO //
MON. JUN 22 //
DAY 2: MEESH //
FRI. JUN 26 //
DAY 3: PADINA BONDAR //
MON. JUL 3 //
DAY 4: GORM //
FRI. JUL 3 //
DAY 5: NEOTENY //
MON. JUL 6 //
DAY 6: ISO CUBE X CASSANDRA ELIZABETH //
FRI. JUL 10 //
PARTNERS
Runway Partners
Lashgod
Hair Direction
Makeup Direction
Event Partners
Promise
David Cash