‘Hikikomori’ is the Japanese word for a human recluse or shut-in, literally meaning ‘pulling inward, being confined’. This collection evokes the melancholia, awkwardness and anxiety of desperately wanting to join society, but feeling unable to make that transition. With cute pastel colours, classic uniform styles and carefully designed prints of anime and manga characters, this clothing comments on the hikikomori phenomenon and the struggle of growing up.
Uguu is a Toronto-based brand run by 22 year old Sefa Rina. In pursuit of polishing her costume-making abilities, she attended a specialized technical college for professional sewing technique and graduated with a diploma in garment construction and pattern drafting. Growing up a crybaby she draws inspiration from tears and crying, naturally basing her designs around the theme along with influences of internet culture, Japanese street fashion and mental illness. She recently won the Atomic Lollipop Emerging Artist Scholarship, an exciting start to her fashion debut this year. In her spare time she works at a vintage shop, studies Japanese and performs music under the name Treazure Preshus.